Order management
B2B and B2C orders from web shop, mobile app and sales reps, with customer-specific prices, catalogues and order rules.
- Company
- ELSOP, sole proprietorship (Einzelunternehmen)
- Founded
- 12 October 2026 (trade registration)
- Address
- Mainparkstr. 6, 63814 Mainaschaff, Germany
- Development
- Since March 2026, 800+ commits, before the company was registered for the pilot
- Founder
- Buğrahan Talha Karaman
- Stage
- Bootstrapped, pre-revenue, first pilot customer
- Market
- Food wholesale and e-grocery, DACH first
The problem
Food businesses run on disconnected tools
A typical food wholesaler or grocery delivery business keeps orders in one system, stock in a spreadsheet, picking on paper and deliveries in a chat group. Variable-weight products (meat, cheese, produce) make every order different from what was ordered, so prices, invoices and payments drift apart. ELSOP puts the whole chain from order to delivered invoice into one platform.
Platform
One platform, from order to doorstep
Multi-tenant SaaS: every business gets its own isolated workspace, branding, roles and payment account. Web back office plus mobile apps for customers, pickers and drivers. Available in German, English and Turkish. Sales and CRM, finance and ledger, and HR and payroll modules are built and roll out in 2027.
Warehouse management
Stock levels, locations, batches and best-before dates, inbound goods and inventory counts, for one or several warehouses.
Pick-by-weight fulfilment
A picker app with barcode scanning and weight capture. Variable-weight items are priced on the real weight, so the final charge matches what was delivered.
Delivery logistics
Delivery slots, route planning and a driver app for same-day and scheduled delivery.
Payments
Each business connects its own Stripe account (card, PayPal, Klarna). Payment keys are stored encrypted, and payment endpoints are protected by rate limits, lockouts and an emergency stop.
Security by default
Tenant isolation enforced in the database (PostgreSQL row-level security), secrets in a server-side vault, and an automated suite of more than 380 security checks that runs against production every night.
AI & Claude
Claude is at the core of how ELSOP is built and how it thinks
We use Claude in two ways: to build the platform, and inside the product as the reasoning layer on top of each business's operational data.
Built with Claude Code
ELSOP is developed by a solo founder with Claude Code as the engineering team: agent sessions work from written work orders, and every change is verified before release. Database migrations, security policies, edge functions, the Flutter apps and the nightly security suite were all built this way.
Multi-tenant AI gateway
All AI calls go through one server-side gateway. Each business has its own model configuration with a fallback chain, and Claude, called through the Anthropic Messages API, is the default model for every new AI feature. API keys stay in a server-side vault; apps never talk to a model provider directly.
Smart Chef for shoppers
In the e-grocery app, shoppers get recipe ideas from their basket or from a photo of their fridge. Per-business quotas and caching keep cost predictable. Smart Chef was built on Gemini and is moving to Claude, including Claude's vision for fridge photos.
Voice shopping assistant
Shoppers talk to the e-grocery app in a live conversation and shop hands-free. The assistant searches products, browses categories, adds and removes items, applies coupons, answers delivery questions and starts checkout through 13 app tools. Each business sets the assistant's voice, persona and language, with per-session and per-hour limits. It runs in our staging environment today and goes live with the pilot on 14 November 2026. It was built on Gemini Live; we are moving its reasoning and tool use to Claude (speech-to-text → Claude → text-to-speech).
Operations copilot
Staff ask by text or by voice ("which orders are at risk for the 4 pm slot?", "what runs out before Friday?"). Claude answers by calling ELSOP tools on live order, stock and delivery data, and proposes actions the user confirms.
Catalogue enrichment and translation
Product descriptions, allergens and category data generated and translated into German, English and Turkish for catalogues of thousands of items, with human review.
Anomalies, summaries, support
Unusual picking weights and payment patterns flagged, a daily operations summary for managers, and draft replies for customer support in the customer's language.
Vision
ELSOP – Enterprise Level System Operation Platform
Our goal is an end-to-end, voice-first ERP. Every employee works in one place, with one assistant that knows the whole business and is always on: on the desktop, on the phone, in the warehouse and in the car. You run your work by talking to it, and it asks you before anything important happens.
On the road
A supplier invoice arrives while you drive. The assistant reads it out, compares it with the purchase order and the goods received, and asks: "Approve payment of €4,120 to this supplier?" You answer by voice.
Sales and CRM
"Which key accounts have not ordered this month? Call list for tomorrow, and draft an offer for the top three." Customer history, prices and open orders come from the same system.
Approvals, not autopilot
The assistant prepares; people decide. Every action with consequences, like a payment, a price change or a refund, needs an explicit confirmation from someone whose role allows it, and is written to an audit log.
| Stage | Modules | Voice and AI |
|---|---|---|
| Live at pilot 14 Nov 2026 | E-grocery shop and apps, orders, catalogue, inventory, picking, delivery, payments | Voice shopping assistant for customers, Smart Chef |
| Built, rolling out 2027 | Sales and CRM, finance and ledger, HR and payroll, tenant administration | Next: operations copilot for staff, first by text, then by voice, on Claude |
| Planned 2027–2028 | The full set of 28 business modules, including purchasing, marketing, assets, returns and legal | One always-on voice assistant across all modules, with approvals on desktop, phone and in the car |
Why Claude: a voice ERP lives on long context (a whole business), reliable tool use across dozens of modules, and careful behaviour around approvals. That is the work we are building on Claude.
Planned usage
Expected Claude token volume
Claude is our default model, so AI volume grows with every tenant we onboard. Planning estimate for one mid-sized Enterprise-plan tenant (AI included) (about 15 staff users and 200 active shoppers a day) once all features above run on Claude.
| Feature | Assumption | Tokens / month |
|---|---|---|
| Voice shopping assistant | 60 voice sessions a day × ~15 turns × ~5,000 tokens (conversation, 13 tool definitions, product results) | ≈ 135 M |
| Voice operations copilot (staff) | 15 users × 40 voice or text turns a day × ~6,000 tokens (context and tool results) | ≈ 108 M |
| Smart Chef | 200 shopper sessions a day × ~2,500 tokens | ≈ 15 M |
| Support drafts | 50 tickets a day × ~4,000 tokens | ≈ 6 M |
| Anomalies and daily summaries | Nightly batch over orders, picking and payments | ≈ 1 M |
| Per tenant, ongoing | ≈ 265 M | |
| Catalogue onboarding (one-off) | 5,000 products × 3 languages × ~1,500 tokens | ≈ 22.5 M once |
| Phase | Tenants | Claude tokens / month |
|---|---|---|
| Development (now) | Claude Code builds the platform daily | continuous |
| Pilot (from 14 Nov 2026) | 1 e-grocery tenant; Smart Chef and the voice assistant launch on Gemini and move to Claude during the pilot. Basis: 5–20 voice sessions and about 100 Smart Chef sessions a day | ≈ 20–55 M |
| Growth (2027) | 3–5 mid-sized Enterprise tenants, voice assistant on Claude, copilot live | ≈ 0.8–1.3 B |
| Target (end of 2027) | 10 mid-sized Enterprise tenants, voice copilot for all staff | ≈ 2.7 B |
The pilot is lower because customer AI launches on Gemini and moves to Claude during the pilot, with early, low traffic; the staff copilot and the move of the voice assistant to Claude roll out during 2027. AI usage is priced into the subscription; startup credits would fund the move to Claude and the pilot phase before revenue. These are planning estimates, not measured figures. We will publish measured usage once the pilot is live.
Pricing
B2B plans
Monthly subscriptions. Prices excl. VAT.
Starter
For small wholesalers and shops starting out.
€890 / month
- Up to 5 users
- Order management
- Basic logistics
- 1 warehouse
Enterprise
Full platform for multi-site operations.
€2,490 / month
- Unlimited users
- Full WMS and logistics
- AI features: voice shopping assistant and Smart Chef; staff copilot from 2027
- Multiple warehouses
Company
About ELSOP
ELSOP is developed by Buğrahan Talha Karaman, an industrial engineer (Ford-Werke) and supply chain and business process consultant since 2018, based in Germany. The platform grew out of hands-on work with supply chain, food wholesale and e-grocery operations, where order, stock and delivery data usually live in separate tools.
ELSOP is bootstrapped. The first pilot customer, a German e-grocery business, goes live on 14 November 2026.